Identify and Solve the Right Business Problem
Category: Business

Identify and Solve the Right Business Problem

Trained by
Ken Burke Ken Burke

Course Summary

Learn how to create a problem and solution statement, and weave that into a compelling company story that clearly identifies the reason why your business exist.

What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.

Who can benefit?

Any Professionals

What you will learn?

  1. Why do I need to express my company’s purpose as a problem and solution?
  2. How can I adopt a customer-first viewpoint to define the problem and solution statement?
  3. Is the problem my company solves too big or too small?

How to get certified?