Course
Digital Marketing Strategy and Media Plan Essentials
COURSE
Category: Digital Marketing

Digital Marketing Strategy and Media Plan Essentials

Trained by
Maria Bulatova Maria Bulatova

Course Summary

At the end of participating in this course, you should be able to:

  • Design a digital marketing plan and modify it to suit your specific company needs
  • Build the Digital Advertising Strategy
  • Be able to develop the campaign goals and set up KPIs, identify the target audience segment.
  • Apply a selection process to digital marketing channels, in order to select the ideal marketing mix
  • You would be provided with the actual media plan template which you might use on the daily basis.

Who can benefit?

  • Entry-Level Digital Marketers
  • Digital Marketing Students
  • People who would like to build a career in the digital marketing space

 

This course is applicable to both small businesses and enterprise-level companies and focused on building the media plan

What you will learn?

At the end of participating in this course, you should be able to:

  • Design a digital marketing plan and modify it to suit your specific company needs
  • Build the Digital Advertising Strategy
  • Be able to develop the campaign goals and set up KPIs, identify the target audience segment.
  • Apply a selection process to digital marketing channels, in order to select the ideal marketing mix
  • You would be provided with the actual media plan template which you might use on the daily basis.

How to get certified?

you have to do assignment and get it approved by instructor