Define and Size Your Market
Category: Business

Define and Size Your Market

Trained by
Ken Burke Ken Burke

Course Summary

Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.

When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

Who can benefit?

Any professionals

What you will learn?

  1. When defining my target market, should I go big or think small?
  2. How do I identify a market big enough to support my business?
  3. What calculations do investors use to determine whether they’ll see a viable return on investment?

How to get certified?