Course
Create Well-Defined Marketing Objectives
COURSE
Category: Business

Create Well-Defined Marketing Objectives

Trained by
Ken Burke Ken Burke

Course Summary

Take your business to new heights by learning how to create a winning marketing strategy starting with crafting well-defined marketing objectives.

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Who can benefit?

Any professionals

What you will learn?

  1. Learn how to create concrete objectives that boost your marketing effectiveness
  2. Create objectives that guide your actions in-step with your execution plan
  3. Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs

How to get certified?

N/A