Create a Winning Product Strategy
Category: Business

Create a Winning Product Strategy

Trained by

Ken Burke Ken Burke

Course Summary

Learn how to grow your business by creating a winning product strategy for your business. Course Description: It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy.

You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.


Who can benefit?

Sales Executives

What you will learn?

  1. How to develop a compelling product vision that will guide all your stakeholders
  2. The building blocks that every product strategy must have
  3. How to craft your product strategy for investors or your CEO

How to get certified?