Create a Unique Competitive Advantage for Your Business

Course Summary

What do you offer your audience that no one else can?

Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.

Who can benefit?

Any professionals

What you will learn?

How can I identify which aspects of my business are unique and relevant
What attributes are commonly used to establish a unique competitive advantage
How can I test whether I’ve chosen to highlight the right elements of my business

How to get certified?

N/A