Create a selling strategy that uses both direct and indirect methods by learning the advantages and disadvantages of different types of strategies.
These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. This course delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business.
Techniques for understanding exactly what selling models your competitors are using.
How to ensure that each selling model you choose is internally consistent with all your other go to market strategies.
How to make certain that each selling model is financially feasible for your business.