Course
Create a Profitable Pricing Strategy - Competition and Margins
COURSE
Category: Business

Create a Profitable Pricing Strategy - Competition and Margins

Trained by
Ken Burke Ken Burke

Course Summary

Learn about your competition and margins to help you create a profitable pricing strategy using proven methodolgy that helps customers to see the value of your business.

Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering.

Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.

 

Who can benefit?

Sales Executives

What you will learn?

  1. How to calculate direct margin for your product or service
  2.  How to determine what price to charge at retail 
  3. Specific questions you must ask about your competitors' pricing strategy

How to get certified?

N/A