Create a Powerful Positioning Strategy
Category: Business

Create a Powerful Positioning Strategy

Trained by
Ken Burke Ken Burke

Course Summary

Learn how to be seen by the maximum amount of potential customers by creating a powerful positioning startegy.

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Who can benefit?

Any professionals

What you will learn?

  1. What cues can I take from my product or service offering to inform my positioning
  2. What other elements of my business plan and strategy are affected by positioning
  3. How do companies I know position themselves

How to get certified?