Building a Strong Annual Giving Program
Category: Fund Raising

Building a Strong Annual Giving Program

Course Summary

What is annual giving? It’s not your annual mail appeal or email appeal. And it is not relegated to something you do once a year.

In this course, you will learn all the methods you can use on an ongoing basis to raise money for your nonprofit organization. This course will consist of eight lessons, approximately 20 minutes in length for each lesson. Your will learn all the methods of direct response and how each one works. You will also learn some ways you possibly haven’t thought about before. CFRE Credits: 5

Who can benefit?

Directors of Development, Executive Directors, Board Members

What you will learn?

This course will show the various ways you can raise money on an annual basis for your nonprofit, we will talk about direct response (mail, email, phone) social media, website fundraising, annual business appeal, and major gifts. We will also talk about how to retain, upgrade and recognize donors.

How to get certified?

This course qualifies for 4.5 CEU credits through CFRE International