Build A Compelling Competitive Matrix
Category: Business

Build A Compelling Competitive Matrix

Trained by
Ken Burke Ken Burke

Course Summary

Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.

Who can benefit?

Any professionals

What you will learn?

How can I convince investors my company excels against the competition?

Which of my company’s strengths are most important to emphasize?

How should I select competitors to include on the matrix?

How to get certified?