Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
How can I convince investors my company excels against the competition?
Which of my company’s strengths are most important to emphasize?
How should I select competitors to include on the matrix?